Services

Every project is a little different, so these are starting points rather than packages. Most clients pick one or two. If you're not sure which fits, just ask.

Product development

I ran product development at a software company, as sponsor and Scrum Master, and helped launch its first enterprise product. Today I design and ship my own apps with AI, and test them in the real world before anyone else sees them. I can help you:

• Turn an idea into a clear product: who it serves, the problem it solves, and what makes the first version
• Plan a roadmap from customer needs, market research, and your own priorities
• Run the build in short, testable steps, with a release log so nothing gets lost
• Test on real devices with real people before anything goes live

Documentation and help systems

This is my specialty. I've written books, user guides, and built-in help for software, and every app I build ships with its own help system. You spent time and money working something out. Without notes, you'll spend it again. A good requirements document saves weeks of back-and-forth, and a good SOP means a job doesn't walk out the door when one person leaves.

• Help systems: built-in help, searchable wikis, and FAQs inside your app or website
• User guides and illustrated how-tos with screenshots, written for people who find technology intimidating
• Product requirements documents and feature specs a developer, a designer, and an owner can all read
• User stories, acceptance checks, and edge cases
• Release notes, change logs, and version history
• SOPs: living, step-by-step procedures for the work you do again and again
• Continuity notes: who owns which account, and how to get in if they're gone

Help with presentations

I've pitched executives, run software demos, and produced events for thousands of people. I can help you build a presentation that gets to the point.

• Pitch decks for investors, partners, or customers
• Sales and client-meeting presentations with talking points
• Training decks built from your own recordings, notes, or manuals
• One-pagers, comparison sheets, and leave-behinds that match the deck
• Rehearsal and feedback before the big day

Technical consulting

When you piece together apps and services for a business, it's less like a gleaming dashboard and more like a scrapbook: you paste things in, add connectors, and it gets messy. Pretending it isn't messy is folly. I help you make the mess work, and plan for when it doesn't.

• A technology check-up: every subscription, seat, and vendor contract, what overlaps, and what you can drop
• Who owns the accounts: every important service in the business's name, with at least two people who can get in
• Plan B: backups you've actually tested, data you can export, and what happens if the internet is down for two days
• Choosing tools: side-by-side comparisons of free and low-cost options, with an honest recommendation and the real cost, including your people's time
• Setup help: business email and domain, cloud storage, website, scheduling, and CRM
• Security basics: a password manager, two-step verification, and who has access to what

Free plans are a fine place to start. For the systems you count on every day, I'll help you see what free really costs: ads, watermarks, no one to call for support, and plans that change without notice.

Font and digital asset management

Fonts are a small but real part of your brand, and they're software with licenses attached. I worked off and on for many years at Insider Software, the company behind FontAgent, and helped develop several versions of it, including its first server-side product for enterprise teams. I can help you:

• Audit your fonts: what you have, what's licensed, and what's a risk
• Choose and set up a font manager for one designer or a whole team, whichever product fits
• Make sure your logo uses a font you're allowed to use forever, with the files and license in writing
• Organize logos, images, templates and brand files so people find the right version
• Write simple brand and style guides your team will actually follow